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Proprietary Methodology

What is
CopyScience?

We're not a copywriting agency. We're not an AI tool. We're not a content factory.

We're a Persuasive Intelligence firm.

Our Definition

CopyScience is a proprietary methodology that combines Artificial Intelligence, Cognitive Psychology, Behavioral Economics, Persuasion Science and Market Intelligence to design commercial messages with a measurably higher probability of generating attention, trust, conversations and sales.

"Combining these disciplines lets us build messages grounded in evidence and human behavior — not just in creative instinct."

From Copywriting to

Message
Engineering™

1.

Most services start by writing.

2.

We start by researching, analyzing, modeling and validating.

3.

Only then do we write.

→

We don't see copy as a creative piece. We see it as the final output of a rigorous persuasion engineering process.

The Disciplines

The science behind CopyLab™

Our methodology integrates disciplines that normally operate in silos.

Cognitive Psychology

To understand how people process information, perceive value and make decisions. Not what they say they do. What they actually do.

Behavioral Economics

To identify cognitive biases and behavioral patterns that directly influence the purchase decision.

Persuasion Science

To understand exactly what generates trust, credibility, interest and action — at precisely the right moment.

Artificial Intelligence

To analyze thousands of variables, scenarios and patterns that no human team could process manually at any scale.

Strategic Research

To identify positioning opportunities, genuine differentiation and growth gaps in your specific market.

Message Engineering™

Our proprietary methodology that transforms the creative process into a reproducible, measurable system.

Free Copy Score™

Discover how well
your copy converts — It's Free

No sign-up. No card. Result in under 60 seconds. No renewals. No surprises.

How does it work?

Paste your copy or URL and in seconds you get a global score 0–100, diagnosis across 5 dimensions, hidden objections detected and 3 concrete actions to improve today.

100% free. No commitments. No spam.
See my Copy Score — Free

Seeing your score reveals exactly what to improve to generate more sales.

The Process

Our Proprietary
Methodology

Before a single piece goes live, our system runs through five unbreakable scientific stages.

01

We Research the Buyer

Ideal ICP and Buyer Persona
Real motivations and hidden frustrations
Dominant desires and purchase triggers
Critical objections and decision patterns
02

We Analyze the Market

Direct and indirect competitors
Dominant narratives and promises
Repeated messages (market noise)
Available positioning white space
03

We Find Your Big Idea

The Big Idea™: your unique strategic angle
Storytelling Studio™: emotional brand narrative
Positioning gap vs. competition
Unique mechanism and core promise
04

We Engineer the Message

Complete persuasive framework
Channel-specific message architecture
Research-based scientific copy
Multi-channel communication strategy
05

We Validate Before Launch

Copy Jury™: synthetic jury panel evaluates the copy
Synthetic Panel™: focus group of real ICP profiles
Neuro Copy Score™: neurological impact rating
AB Hypothesis Lab™: test hypotheses before investing
Free · Instant result

How well does
your message convert?

Paste your copy or URL and in under 60 seconds you get a scientific diagnosis: global score, dimension analysis, objections you're accidentally triggering, and 3 concrete actions to improve.

Persuasion score 0–100 with dimension breakdown
Hidden objections holding back your conversion
Biggest strength and most critical gap in your copy
3 concrete, actionable recommendations
See my Copy Score — It's Free

No sign-up. No commitment. Just clarity.

Copy Score™
67/100

"Your copy convinces but doesn't urge."

Clarity78
Persuasion62
Objections44
Relevance71
Urgency / CTA38
Top strength: Clarity·Gap: Urgency